A modern essentials brand
Clean, health-conscious grooming essentials, starting with shampoo.
One email at launch. No spam, ever.
One product, done properly. A naturally derived shampoo in a 250 ml matte-black bottle, the first of a range built for modern self-care.
No unnecessary ingredients, no filler. A list where every ingredient earns its place on the label.
Formulated for skin and scalp first. Nothing harsh, nothing you'd think twice about.
Built on naturally derived actives that do the work — not just the marketing.
AABIS started with a simple frustration: personal care is either drugstore filler or overpriced marketing dressed up as “natural.” We wanted essentials with fewer, better ingredients — products with short ingredient lists, made properly, that look as good as they work.
So we’re building an essentials range one product at a time, in small numbered drops. No sprawling catalogue, no seasonal gimmicks. Just the staples of a modern routine, held to a standard.
What you’re actually putting on your scalp, compared.
| Feature | AABIS | Others |
|---|---|---|
| Naturally derived formula | Yes | No |
| Short, readable ingredient list | Yes | No |
| Health-conscious, scalp-first approach | Yes | No |
| Full ingredient transparency, no hidden blends | Yes | No |
| Built as a focused essentials range | Yes | No |
| Made in Australia | Yes | No |
| Hidden or vague fragrance ingredients | No | Yes |
| Expensive shipping | No | Yes |
Drop 001 launches 16 August. Waitlist members get access before it opens to the public.
This is our first run, made properly rather than mass-produced. We’d rather sell out an honest batch than overproduce and cut corners.
Early access when Drop 001 opens, before it’s available to anyone else. The first 100 people to join the waitlist also get a 10% discount on their first order — after that, it’s early access only.
More essentials, released the same way — one product at a time, held to the same standard.
500 units. First come, first served.